Basic structure of sales copy

Once you have an idea of ​​what you are going to create and there is a market for this, the next step is to set both your sales page ... or of a pre-sale page.

A pre-sales page is just a page with a little 'material for sale - but it's designed to get users to provide with their comments and feedback ... before you write your sales materials.

Usually the sales copy is about 8 to 15 A4 pages in length, but I saw the pages up to 45 pages for the items at higher prices.

They primarily promote the main product in a long form letter style and are very important to learn.

Your site works like this:

Poor sales page - poor results.
Excellent sales page - great results

You need to put much emphasis on creating sales copy that provides visitors with proof of your credibility, the benefits of your product / service, and to overcome the objections that may arise during the reading.

In must act as the seller face to face that brings visitors to purchase.

In saying that, there is never a perfect copy of the sale, but he needs to follow the basic structure of the diagram below if you want to succeed and make money by having an online business.

1. Headline Intro

2. Main Title Goes Here

3. Sub Title goes here

4. Decide you are going to solve the problem

5. Credibility

6. Reiterate further problems before introducing the product as a solution

7. Explain why the product is better than others

8. Advantages, benefits and more benefits

9. Introduce price and why you chose

10. Additional bonuses

11. Ensure

12. Ask for the order

13. Exit

14. PS'S

We use this structure for all our web sites as a model is tested for a good copy sales performance.

If you are working on a shoe string budget, you may need to learn to write sales copy themselves ... just to let you off.

If you have a capital, by all means hire a marketing copy writer, but do not be surprised when you get the bill.

Some top copywriters charge anywhere from $ 8.000 - $ 25.000 to write a sales page, depending on who you hire.

Or the last option is to use software that will automatically fill in the blanks and produces a copy ready to upload your site.

You must remember that writing your sales copy is like baking a cake.

Need all the right ingredients mixed together to make delicious taste.

Miss a step and your cake will not be a winner, you can taste rubbery .......