Monday, August 27, 2012
6 ways to improve customer service
How well you take care of your customers? Most companies probably think they do a good job, but the addition of technology in large national call center, has caused many organizations to focus on technological solutions to the solutions people.
1. If your call center uses a feature in which a customer may leave a number where they can be reached by the next available customer service representative, turn it off and hire more customer service representatives.
2. A call center manager must rely on technology to track important statistics such as the amount of time a customer waits on hold. Every time greater than one minute should be considered insufficient. By monitoring these statistics, the priority may be given to improve staffing levels.
3. If the first point of contact with the customer is having a recorded message telling them how important their call is, you may want to look at changing the message. If their call was important, would immediately respond to a real person - not a computer.
4. If the marketing team suggests that marketing campaigns should be created around a "focus" or "commitment" to serve customers, laugh at them and tell them that they should take the money allocated for that marketing campaigns and spend on actually improving customer service.
5. Here's a great idea. If your company sends invoices or bills to your customers, reduce the amount of calls to call centers by simplifying the bills. Bills that are too confusing are the leading cause of calls within a call center busy.
6. Make your managers and spend a day at the site of a customer service representative. Give them a good idea of the challenges faced by your frontline workers....
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