Friday, August 17, 2012
The importance of social sites in your promotional strategy
Every single person who has a website wants to have more links coming to their site. Link to your site can be thought of as the roadmap for traffic through the web. Although there are millions and millions of Internet users is not only one will find their way to your website unless it is clearly indicated in the roadmap. So you could say that if your site does not appear on the roadmap of traffic then it will appear on your site.
Links are important for search engines, because it uses a mathematical formula based on the number and quality of links on your site to determine if you are on page 1 or page 1001. I mentioned the quality of connections as part of the formula and the quality of connections is very important to your location and positioning in search results. The link from an authority can be thought of as a six-lane road that leads up to the door of your website. The reciprocal links or links from a link exchange program can be thought of as a narrow lane that the traffic will never find its way through.
The traffic coming from social bookmarking sites that most often highly targeted traffic. The system of labeling for these social sites that will be added to your links so that anyone clicking on your link to know exactly where they're going and why they are interested in obtaining the information you need.
This is like the magazine rack at the local supermarket checkout. You already have everything you need now and waiting in line to check that one of the titles in a magazine captures the attention and you pick up to learn more. So in social bookmarking sites encoding the connection creates an interest and are forced to take the next step and visit your site to satisfy their thirst for knowledge or curiosity.
The power of social bookmarking could be compared to "high tech word of mouth". This is sharing websites with personal recommendations from people on sites you trust, people who have a common bond with people who have similar tastes, likes and dislikes and a similar to yours.
If I tell you with an ad that I have developed a process that will improve your health and extended the duration of your life then there is one chance in 100 that go to the site and see for themselves the validity of my statement. If you are told the same thing through a social site there is one chance in three that you visit their site. Social networking sites have become the Holy Grail of Internet marketers. Get tips on products that seem to come from social sites is something that every dream of the Internet market, because most social sites have some form of restriction on advertising. If you are smart enough to get quality links from social sites to your web page, you will have a guaranteed flow of traffic like a highway .......
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