Web Site Design - Create a website for business success with this Step by Step Guide

Many of us today is hard to imagine life before computers and the internet. Yet, there is still much confusion about the infrastructure of a website and what it takes to design, build and maintain one. This article describes the basic procedures to help you learn to make a website.

Domain Name

The best place to start the process with a name for your site, a domain name. The domains are the most popular dot-com (the names. Com). Also high on popularity are dot-net (. Net), dot-org (. Org), plus many others including dot-info (. Info), dot-biz (. Biz) and dot-us (. We) .

Unless you are looking for a very special name, most of the combinations of one or two common English words with the famous dot-com at the end tags have already said. This is where creativity may be required to find ways to make your unique domain name. To begin searching for the domain name you need to go to a domain registrar such as Network Solutions. Registering a domain name functions essentially as a lease, granting permission to use the name as long as nominal annual rates maintain to keep registered.

A good domain name should be short, but still reflect your web site, you want your visitors to remember their trip. Avoid using initials (unless they are, better known as CBS and NBC). Avoid hyphenated names if possible or too long. A good domain name is memorable and easy on the tongue. The best test is to find several good candidates and test them speaking aloud the names. How easy they are to communicate, and to write? How well are the mission of your site?

In some cases, it may be advantageous to buy a domain name that someone has rights. The rates for this type of transfer of ownership can command some heavy taxes though. Bidding usually starts around $ 500, but the right name can recover one million dollars or more.

Organization and Research
Once the domain name is secured, the next step is to create a structure.


Begin by creating a list of ideas to be covered
Group ideas into categories that will become important web pages
Look at your competitors or similar sites for other ideas
Think about how you want your site to search for
Think of photos or illustrations that best complement your message
Find and document examples of websites that you like best
Sort these ideas into a finished contour

Here are some examples of web design that can help you how to consider your options. All of this organization and the research may seem a bit 'like what you have learned in English class you were paying attention does not it?

Selection of Keywords

Keywords are a group of words that best describe the theme of your site. Are the group of words your customers would use to find in a web search. For example, if you sell the glasses, and only use the word "glasses" to describe your products, but research of potential customers for "slow" or "frames" design your site probably are not.

Find the best and most popular keywords and their use is actually a vital part of driving more traffic to your site. For best results we recommend using a keyword research tool like Wordtracker. Wordtracker can compile a list of terms people search for, indicate the frequency with which they are sought, and also help you discover the keywords that can not be considered. The development of a database of clients looking for the keywords will help concentrate the efforts of the next step more successfully, the script.

Writing the script

Write a script for the web is not like writing a book. Most people read at least one chapter of a book before giving up. Web pages, however, are not treated equally. After all, there are simply too many choices! We live in a "sound bite" world and surf the web is no different. When a visitor comes to your web page that have between five and ten seconds to impress them that are in place before reaching for the back button on browser to search for the next candidate. The web pages need a clear and easily understood graphics with interesting, beautiful photos and a great script.

A script on the web is very short, to the point and divided into easily digestible pieces. It 'full of keywords relevant to your topic, but not at the expense of the message. Effective use of titles, sub-headings, phrases in bold or italic, links, bullet lists and lists of all the others can work together to make your message stand out and tell the story. The title may also be a creative tool to capture the attention desired.

Damn, do not despair! The best way to start the process of writing the script is to return to the outline. Write the first draft and then start refining the results. Do not forget the other things already written, such as brochures, flyers, and other advertising. This may provide a better basis to develop, during the generation of new ideas in the process.

Like the sculptor who chips of stone to create a beautiful statue of a hammer blow at a time. A great script is written very much the same way. Read, change and improve again and again. When you think you've finished reading the script aloud. Continue working until the desired result is there.

All About Links

There are two basic types of links on a website, link back and forward links. In short, forward links to link to other pages and sites. To be useful, the links must be relevant to the topic. Create links with professional organizations they belong to, equipment or software related to your topic, or articles of interest to readers. Use your imagination.

Backlinks are links from other sites to you. Again, the key is to have relevant information about a topic on the page with a link to your site. Possible sources include web directory, links of the blog, posts on the forum or social networking sites like digg.com and technorati.com.

Why are links so valuable? Make your website more important search engines like Google and Yahoo. The more backward links you have from relevant sources, and forward links to relevant information, the better your site will be classified, and that will help you get found.

Photography A picture is worth a thousand words, and a big picture will help communicate your message quickly. Images can:


Grab the attention of visitors
Communicate the importance of your company or project
Illustrate an important point
Creating heat and strong feelings
Illustrate your product or service


If you have digital photos or scans of slides and films, with a good number of images and appropriate to your site can make a huge difference.

Graphics and Design

This is the stage where it forms the basic shape of the site page. There are many decisions to make, such as:


What does the banner header and footer look like?
What shapes and lines will form on the page?
What color palette should be used?
What screen resolution should be designed per page?
How are other resolutions are to be placed?
Where the links of the pages to be primary?
There will be links secondary and / or drop-down menu?
How will the logo be incorporated?


Needless to say, this is a very important step in the process, like the look of the entire site will depend on decisions made here. Unless you are a web designer with experience, your company or organization, without doubt, benefit from using a professional web design company for this phase. Graphics and design is where art meets form.

Create template pages

Once graphics and design phase has been completed and approved by the customer, a page template is usually created. Often there are different models used for the home page and other pages, but the idea is to create a working model that can be used for page layout. One of the main advantages of using Pages model is universal site changes, such as the information contained in the header or footer can be changed once in a single form, rather than change many individual pages.

Page Layout

Having a full script is certainly a huge advantage for web page layout, but to create a web page involves several well-defined cut-and-paste. There are many nuances that must be processed in the process of converting from a word processor to an HTML page. Underlining titles, creating bulleted lists, establishing the borders around photos, and design flow of a page is all part of the process.

Cascading Style Sheets

Cascading Style Sheets, or CSS in brief are valuable tools for web designers responsible. They provide the instruction set that defines the color, size, position and other parameters of each class of text, graphics and other elements of a web site. The CSS can also create challenges for the designer, as different editions of the browser displays a page differently than others. This means that the provisions and the solutions are often required to maintain a consistent look across platforms.

Pages and Forms Forms programming are used to collect information or do other work on a web page. Examples include:


Email forms that protect the recipient from SPAM
Forms of information to collect data such as name, address, phone, etc.
Forms of computation to add, multiply, or run more complex equations
Upload the forms that allow users to send attachments


More complex shapes are possible, such as applications, e-commerce After submitting a form multiple actions can be taken such as sending an e-mail the site administrator, as well as send an automatic reply to the sender.

E-mail @

One of the advantages of having a dedicated domain is the ability to keep the same email address, regardless of who your Internet service provider (ISP). If you ever had to change from one ISP to another you know what I mean. The ability to create virtually unlimited email addresses@yourdomain.com able to provide the ability for the organization to grow without fear of running out of names.

E-Commerce Web Site

If you want to sell your items on the internet you can be ready for e-commerce solution. This will allow you to reach a 24/7 that would otherwise be inaccessible to your products and services. Once the cart solution is in place; photo ads, descriptions and prices of your products are just the beginning. A successful e-commerce site is tuned to get the best conversion rate, making sure that every step along the process of buying is comfortable and ensuring your customers.

Page Optimization

A good website should be optimized:

fast downloads or images, graphics and other elements

Good navigation or that it is easy to understand

or logical organization and grouping of pages

O good names of the pages to make information easy to find

Ø good titles and subtitles to allow rapid scanning of information

Web Server or Web Host

The web server is the actual computer that stores your web site. It may be in your office. It may be provided by your web developer, a web host service in your city, or hundreds of miles away. Since it is connected to computer users around the world, is not really that important. What is important is the following:


And 'fast? This will allow multiple users access at the same time?
And 'well connected? Can the photos and videos downloaded efficiently?
It 's safe from hackers and intruders?
It was backed up? What happens if you turn off?
Updates and maintenance of the site

A good website is one that changes on a regular basis. Depending on the model, these improvements could be made by the average user or executed by your web developer. Your site should reflect:


New products to be added
New call in progress
A change in policy or management
New employees added


The major projects being completed your website is the tool of communication with the world. To keep the interest of the spectators must remain fresh with new information all the time. This is also the key for the creation of better content, and more content is the key to be highly ranked by search engines. The most highly ranked your site is more likely to be found by your customers.

Web Site Advertising and Promotion

The best website in the world will not be found without doing something to get the word. Using good keywords, get links to your site, and make regular changes to your content are good choices to promote and increase the visibility of your site, but these methods require time. A much faster method is through the use of pay-per-click campaigns.

Pay-per-click advertising is provided by the major search engines like Google, Yahoo, MSN and others. This is an accelerated method to gain visibility on the first page for searches relevant to the content or keywords you choose. The basic steps to create a pay-per-click campaign are:


Select the keywords that your customers might use to find your services
Set a geographical area for your ads to appear
Write ad copy to entice customers to click on your ads
Set a maximum amount you will pay per click
Set a daily maximum
You only pay for clicks to your website


Your ad will be displayed in the marked sponsored ads. Will be higher or lower than the other sponsored listings based on the maximum bid that they offer in comparison to the other, among other factors. The cost of having a good view of a page depends largely on the amount of competition for keywords that are on offer.

Do not overlook using some of the simplest forms of advertising to help get the word, adding the website address for business cards, flyers, newspaper ads, at the bottom of every email you send, etc. If you already have printed brochures, get some labels printed with the new information to apply. If you use methods such as radio, television or billboards to be sure that your site is also present in these ads. This form of advertising is generally called cross-promotion. The web is a 24/7 salesperson who can only work if you can find.

Web Design Services

Designing a website design for your company or organization is an important task. This guide is intended to provide a simple overview to help you understand and prepare for the steps. Knowing what to expect as you create the web site, or through the services of a professional web designer or create yourself will help you achieve the best possible results.