Advertising in the place of sale (POS)

Here are some key considerations to remember so as to develop at their point of sales displays.

Visibility: Different studies have shown a direct correlation between how quickly a product that looks and their likelihood of being purchased. Realistically, it is more likely that consumers will take 5 or 10 seconds scanning all your options before making a decision. Therefore, the POS should be striking on two defining characteristics, color and placement. Here I put an example of an excellent way to draw public attention to a three-dimensional display. Thanks to the perspective, the product appears to be lifted off the ground. Ideal for flooring stores.

Colors: You can have the most beautiful and artistic design, however, if it lacks vivid colors and contrast is unlikely to attract the attention of consumers. Choose colors that are in stark contrast to other products so that the PLV stand out. This concern for the change in the POS environment leads to the following characteristic determinant, productos.Colocación product placement: is the key. Ideally, the PLV could be as close to eye level as possible. When determining where to place the PLV, competition with other brands is an equally important aspect. If your product is the brand leader, the PLV should be placed as close as possible to the leading brand. If possible, try putting the POS to the right of the leading brand, because consumers tend to scan the products in the same direction as they read. If people are instinctively drawn to the leading brand, you are more likely to change their product if its price is competitive and is positioned just to the right of that mark. If placed on the left will have a much better chance of being passed by alto.Cerrar sale: Color and location are essential elements of advertising outlets, but not much good if it can convince consumers that their product is right for him or her.

Therefore, the POS must also contain key phrases that assure consumers they are making a smart purchase. These phrases may vary considerably depending on the nature and status of the product. For example, if you are marketing a product for children, you can put statements such as "safe for children over 3 years." Such guarantees on the stand will save customers time to research the product and / or the label to determine if it is a good choice for ellos.Haga your own research. Be sure to add some time and money in your marketing plan so you can determine what works best for your particular situation. See what kind of customers are attracted by the products on the outlet, and then tailor the advertising at the point of sale to meet their needs. The customer comments can be useful at this stage of research.

Contributor: Ariza Group S.L.