Viral Marketing and scope

Generalities, definitions and scope thanks to the dynamics of the markets in different economic scenarios that integrate the Earth, originated the role of markets shift to new approaches, tools to ensure success, especially when management is identified markets its scope, impact and can interpret the needs of today's consumers demand. The Information has been generated in the behavior of markets, that encourage contributions towards favorable results give rise to changes in the function of markets, an aspect that requires to take into account in strategic planning, in monitoring consumers, care, service, as is the case for its impact on viral marketing. This is so, it is said that the hardest task for any company is to acquire and retain a large customer base. Using the Internet and the effects of advertising by e-mail, business communication efforts-to-customer (business-to-consumer or B2C) get much more impact than many other tools. Viral marketing is a technique that avoids the inconvenience of spam: it encourages the users of a specific product or service to tell their friends.

That is a recommendation "word of mouth" positive. One of the most successful perspectives found the time to get that customer base is called Integrated Marketing Communications (Integrated Marketing Communications, BMI). Well known and Wikipedia reminds us that some claim that the term viral marketing was originally coined by venture capitalist Steve Jurvetson in 1997 to describe the practice of several free email services (like Hotmail) to add your own advertising outgoing mail from their users, although the first to write about this kind of viral marketing was the critic Douglas Rushkoff in 1994 in his book "Media Virus". The hypothesis is that if that advertising reaches a user's "sensitive" (ie, interested in the product offered by Hotmail, the free e-mail), that user "infected" (ie, will be discharged with a self-employed) and can then go on to infect other susceptible users. As long as each infected user sends mail on average over a user-sensitive (ie, that the basic reproductive rate is greater than one), the standard results in epidemiology imply that the number of infected users will grow according to a logistic curve.

Indeed, in the present, manifests what has been called viral marketing, as well mercadeoglobal reminds us. com., viral marketing is the best way to communicate about a product or service without spending a dollar on advertising. The news media made and transmitted by word of mouth you would save hundreds of thousands of dollars. But concretely, what is meant by Viral Marketing?, We are told, which can be defined as a strategy that encourages individuals to quickly convey a marketing message to others so as to create an exponential increase in exposure of the message. It also spreads advertising. There is definitely a relationship between viral marketing and advertising. The encyclopedia Wikipedia gives us further that viral marketing or viral advertising are terms used to refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in "brand awareness" (Brand Awareness), through processes of self-replication analogous to the viral spread of a virus. Is usually based on word of mouth through electronic means, using the effect of "social network" created by modern Internet and mobile services to reach large numbers of people quickly.

The term is also used to describe viral marketing campaigns based undercover Internet marketing, including the use of blogs, seemingly amateur sites, and other forms of astroturfing designed to create buzz for a new product or service. Often, the goal of viral marketing campaigns is to generate media coverage in stories "unusual" for a much higher value than advertising budget for the advertising company. The term viral marketing refers to the idea that people will pass on and share interesting and entertaining content. This technique is often sponsored by a brand that seeks to generate awareness of a product or service. The viral ads often take the form of funny video clips, or interactive Flash games, images, and even text. The increasing popularity of viral marketing is due to the ease of implementation of the campaign, its relatively low cost (compared to direct mail campaigns), good "targeting", and a high response rate and high. The main advantage of this form of marketing is its ability to get a lot of interested potential customers at a low cost. Ralph Wilson, U.S. consultant specializing in Marketing, what are the elements that must be present to enforce this strategy.

Recognizes 6 elements: 1 .- Provide a product or service of value to your prospects 2 .- That must be very sharp and easy to transmit 3 .- that can be scaled rapidly and after 4 .- exploit common motivations and behaviors 5 .- through the use of existing communication networks 6 .- gets its way using the resources of others. Of course, it is important in knowing the steps to use human motivation, which is vital for any viral marketing plan. If the transmission of their service can exploit feelings of belonging, status, popularity, will have achieved the goal. And thanks to the Internet consider the human being is a social being. It is estimated that a person moves in a circle of 8 to 12 people: friends, family, partners, etc.. But, depending on certain social position, this network can be hundreds or thousands. A waitress, for example, can communicate with hundreds of customers a week. The marketers who specialize in network marketing or multilevel systems are well aware of the power of these human networks. The same applies to Internet users who are surrounded by a circle of friends whose number can be very important.

Learn to get your message through these networks and quickly achieved the "contagion." Keep in mind also, as we indicated Wikipedia, the transmission of viral marketing can occur in several ways Web-to-mouth [:] writing a web-based form that converts the information into a mail message sent to the intended recipients. Email to Mouth: A very common is spontaneous forwarding mail messages, such as jokes, hobbies and photos "committed." My word of mouth to mouth, perhaps the form of transmission with a higher growth rate, is the sending of hyperlinks using instant messaging programs. This method is popular among many young people. References Reward: Sometimes marketing companies offer rewards for users to send addresses, favoring any of the methods discussed above. Communication protocol: In amateur radio operators in each side of the conversation often exchange QSL cards. The communications protocol provides that each person send your QSL information for another. If this information includes a previous QSL card exchange, then the base address of the exchange will grow exponentially. Bluetooth: The widespread use of mobile phones with Bluetooth support (allowing free communication between them) can be transmitted between terminals virally all types of content, including promotional videos.