Are your customers loyal?

If someone asked you are you faithful? sure you respond DEPENDS. Sometimes yes and sometimes not.

And if you ask why are you faithful? Quite simply, I am faithful to the company offering the product or service I need a thousand times. That is always there when I need it. That gives me the added value that hard to find today: know-how, attention to detail, concern for my needs, to get cover, and above gives me a friendly, pleasant, without being ball (that bugged me ) And all this at a reasonable price.

It seems almost impossible to find a supplier so today, in carrying out the above requirements, up one level in my scale of values ​​and becomes a trusted partner. But I confirm it, there are still practitioners of this type. And therefore, I am loyal to them.

But I'm demanding, and increasingly, so I demand that you keep in time this level of quality.

How I can get to keep my clients, I will be faithful?

To do this we need to implement a loyalty scheme. It is not necessary to be a mega-plan. It is best to start with something simple but more and allows us to know our customers better. To do this we must begin by answering the following questions:

- What do I know my customers?

- Are they happy?

- Are you satisfied with recent projects for them?

- When was the last time I called / visited?

- Do I want those clients sleeping?

Responding to these questions and more will have a first way of analyzing how my company in relation to current customers. A good analysis of the situation and development of customers, segmented by size, volume, etc. will help us design the actions to take to increase the loyalty with them.

Do you dare? Worth it.

Author: Isabel Salvador

Marketing Consultant

Sivana marketing solutions

www.sivanaweb.com